Pop Cam – The Instant Warholiser

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I thought it would fit in with the current “warholised” theme to write a review about my experience with Pop Cam. It’s been sitting in my drawer unniticed far too long, so here’s the attention it deserves. Pop Cam is a highly underrated plastic camera, and if you’re thinking about getting one, I highly recommend it. It’s a lot of fun!

Some History

When I first bought the Pop Cam, I wasn’t really into all that lomographic alternative photography malarkey.  I did like Pop art though, and loved photography, and as a sucker for all novelty items that trigger my taste buds, I invested £15 at the Urban Outfitters Store in Covent Garden. That must have been a good six years ago now.

I was a bit disappointed back then when I first saw the first results: everything was fairly dark, not highly colourful as I had imagined, and on top of that things were a bit “too close for comfort”.

Since then, I’ve shot with a lot of plastic cameras, and I thought it time to give the Pop Cam another whirl. And look at the results: Andy Warhol would be proud! After all, I bet the inventors had his work in mind when they set out to produce this camera.


Pop Cam is similar to the Lomography Actionsampler. It takes 4 pictures in succession within roughly one second, clockwise from the bottom left to the bottom right. This is achieved by a spring loaded mechanism on the inside, which gets wound up when you forward the film.

23102009632Each of the four lenses is made of coloured plastic, so you end up with four tinted semi-identical pictures on the same piece of film: green, yellow, red and blue. The exposure takes little over one second, so when your subject moves, or you move the camera, you’ll record that movement.

Each picture is taken at roughly 1/100th of a second (give or take 50%) at what looks like f10 or thereabouts. We’re dealing with a fixed focus camera here, and I can only guess the focal length of probably 50mm.

Apart from that, the camera features a pop-out rangefinder, a wide shutter button and a film rewind crank. It also has a film counter at the bottom. That about wraps it all up. No flash hot shoe, long exposure button or anything else that could possibly be adjusted.

The overall build quality is extremely cheap, much cheaper than what Lomography have on offer (and you thought that wasn’t possible). But then, that’s reflected in the price I’ve seen on the web – some companies offer this little gem for under $20! Are you listening, Lomography?

What’s under the hood

23102009631Not a lot, apart from four individual caverns. All of them have a proper light chamber, which is funnelling out from each lens to the film. Some cheap cameras saved some production costs here by just making these chambers square, so I appreciate the anonymous makers of Pop Cam for not skimping here.

You’ll also find a flimsy excuse for a pressure plate which holds the film in place. It’s not spring loaded or anything, but certainly nice to know it’s there.

Shooting on Pop Cam

After a few serious rolIs I find that framing is very inaccurate, with or without the viewfinder. That said, part of the plastic shooter’s fun is to not think too much about what you’re doing. Spontaneity is the spice of such photos, so ignore the pop-out viewfinder and see what comes out.

Die Bremer Stadtmusikanten (warholised)You’re safe to stay away a bit from your subjects though. Not that I found any focussing issues, but it’s a bit like shooting with a 200mm lens closeup. Technically, and if my guess of 4x 50mm lenses is correct, you’re only using 25% of film for each shot. It’s the same effect you get when shooting with your digital SLR that has an APS sized sensor: you’re adding to your focal length. You get the drift. Pop Cam gets up close a little too much for my liking.

It also seems that the four images are seeing slightly different pieces of reality. I bet nobody ever lined them up properly, and no two cameras produce the same fault. We know this from Holga and his friends.

But then, with a bit of strong sunlight on your side, Pop Cam goes a long way and will happily produce instant retro style pieces of art! I bet Andy Warhol is jumping for joy!

Don’t use Pop Cam indoors, you really want a lot of light to bring out the colours. Use 400ASA film or faster, and don’t be shy to boost the colours after scanning.

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You can see some more of my Pop Cam shots right here on this site, or on Flickr.

Where to buy Pop Cam

That’s a tricky one. Google and eBay are your best bet, and stockists change often. I don’t even know if this camera is still in production, or if all we see is deadstock.

Good luck, and happy warholising!


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13 thoughts on “Pop Cam – The Instant Warholiser”

  1. i have a popcam, got it for my birthday. at full price @ fredflare.com, its about $20. havent developed any film yet, but i was using 200 and 400, will the 200 turn out badly?

    • Hello Emma,

      glad you found a Pop Cam at such a bargain price. It’s hard to say about the 200 ASA film, I would think it’ll be OK – good thing you didn’t use 100 ASA. It generally depends on the lighting conditions you used your Pop Cam under. Indoor shots usually don’t come out, no matter how fast your film is. Outdoor shots in full sunshine work best and bring out the colours really well.

  2. Hi, hello. So, my lovely friend knows I'm way into Lomography (my dad is a photographer and I finally have time to get into stuff like this) and actually found the Pop Cam on http://www.stupid.com. She didn't know why it was on there because it seemed so cool for me, so she initially thought it was a joke. Not a joke–real camera, ha. So, it's also on this website: http://www.stupid.com/fun/POPC09.html, so here's another place for people to buy it. I had no idea it was hard to find, so I hope this helps!

  3. Hello! Came across your web and this post! Gr8 to see your pictures turn out so good 🙂 I have a pop cam too but none of the pictures turned out well. I think it may be spoiled too somehow, because when you click the shutter, there’s no buzzing sound 🙁 Do you know what can be done to fix the problem?? :S

    • Aww, looks like your poor Pop Cam is seriously ill 🙁 Maybe the spring is broken on the inside, hard to say without taking it apart. Maybe you know someone who wants a challenge? If you like the results, I’d say ask for a new one this Christmas 😉 Otherwise have a look at the Lomography Supersampler or the Action Sampler. On the latter, you could take four marker pens and colour in your own lenses to re-create a Pop Cam!

      I think the Pop Cam is a seriously cheap plastic camera and doesn’t deliver very accurate results. If I compare each of the four pictures, they all look slightly differently cropped and aren’t aligned very well. It’s a cool idea though, and for about £20 it’s not a problem. Very strong sunlight helps to bring out the colours, I didn’t get good results on overcast days or indoors.

      Happy Snapping!

  4. i have a popcam camera and i lost the instructions so i have no idea how to get the film all rolled up again… i toyed around with the winding button on the top and the button on the bottom but i’m pretty sure i just destroyed the film :/


    • It’s dead simple really:

      To put the film in, advance it to the take up spool, insert it into the slit using the cogged wheel above it.

      Once the film is at its end you won’t be able to advance it any further. Press the button underneath the take-up spool, and while holding it down use the crank on the canister side to wind the film back into the canister. The arrow shows you how, it’s clockwise when you look at the top of the camera.

      Hope you didn’t destroy the film…

      • I had the same rewind problem. The cog that winds the spring doesn’t reverse on my camera. So it strips the sides of the film as you rewind it. I think I messed up the first roll. For the second roll I took the camera apart in a blacked out closet and did it by touch after opening it.

  5. I recently got this and will get film once I get some money. I was wondering, is the counter accurate? I have heard that when spinning the film to take the next picture, it isn’t that accurate and screws up everything.

    Also, will the film fall out since I have heard some complaints about how they had to tape the film or something since it kept rattling and moving around constantly.

    Thanks 😀 Lovely photos!

    • Thanks Jade. I’ve never had a problem with the counter or any film winding or falling out issues with my Pop Cam. Having said that, it has an incredibly cheap feel to it so it’s not as solid as say the Mini Diana. It’s more of a Holga 120 experience.

      I say give it a go, and don’t skimp on the film. Those ravishing colour filters in the Pop Cam benefit from string sunlight and goo film (like Kodak Portra).


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