Brushes 3: It’s like New Coke all over again

After an extremely long hiatus Steve Sprang and his team at Taptrix have released a new version of Brushes, the painting programme that took iPhone and iPad art creators by storm.

Serious artists such as David Hockney and David Cassan, who have contributed to the easy and cool things to draw collection in many a children’s book, have given this app much momentum over the years, and even gave Steve the centre stage alongside Steve Jobs when the iPad was released.

Many have waited for years for an update for Brushes to take advantage of the new iPad’s retina screen and perhaps introduce new features. Now it has finally arrived and everyone seems to hate the new version.

Steve doesn’t understand it – and neither do many users who are ecstatic about the new offering. Let’s explore why and how such a strong negative welcome could have been avoided.

The Situation

The main criticism from users is that Brushes 3 is not an upgrade to the original Brushes. Even the original had been replaced by Brushes 2, a version I must admit that completely passed me by. I now have Brushes 1.2.2 (red icon, very old) and Brushes 3.0.1 (blue icon, very new) to choose from.

This is what happens when you look for automatic upgrades and never see one – why would you look on the App Sore and check if an app by the same name and developer has come up again?

Being a completely new app, users are frustrated that they have to pay again for something they thought they could use forever with their initial payment. Having said that, Steve is not asking for several hundred pounds for his update like Adobe does with every major revision of every piece of software they produce. He’s asking for the equivalent of a cup of coffee, something most of us pay several times a week without even thinking about it.

Besides, Brushes is free to try and still works without the addition of layers which is an in-app purchase.

What users fail to realise is that if you sit down as a developer and write software for a year, then your development time isn’t being paid for with free upgrades. So you can’t make a living by releasing free upgrades. That is why I personally have no problem with an extra £1.99 the year after: if I want the new version I can pay, if I don’t need it then I’ll stick to the old one. Simple as that.

The Problem

This is not an issue when the old version can still be obtained – but in the case of a Brushes 3, Steve did something that reminds me of the New Coke incident in the early nineties: he removed the old version from the App Store, and now all you can do is buy the New Brushes. Users cannot install the old version anymore, unless they have the file as a backup on their computers.

That is the fundamental flaw in what happened with Brushes 3: you’re forcing users to agree with you, that the new version is the best and only version there is, and they can no longer make a choice by themselves. Of course many will be angry about this.

That is what Coca Cola did by replacing the flavour of their beverage in 1985. They didn’t introduce a new flavour alongside and let the customers decode which one they liked better. Coke made the decision for them, forcing their customers to like the new flavour as much as their management did.

People had a massive problem with this.

Users are also unhappy to lose some functionality of the old Brushes in the form of the Brushes Viewer for Mac: having started at a time when the iPad was only available at a fairly low resolution, Brushes would record each action users performed so they could later be played back and assembled off-iPad at high resolution.

This was a revolutionary idea, one we haven’t seen from any other painting app to date. Not only could painters create very large files of their images, users could also showcase how a painting was created via video export. There are several masterpieces on YouTube and it’s a pleusure to see these come to live.

To use this option users had to download a small utility for their Macs from Steve’s website. With the arrival of Brushes 3 however this utility has been removed. Moreover, the video and stroke export function does not yet exist in the latest offering. Many artists have come to rely on this essential function, giving them resolution independence while creating art and even potential income from print sales.

Many users are – understandably – extremely unhappy about this.

In a thread on Flickr Sprang apologised for his long absence, even though we’re still at a loss as to what happened during the years. He said he was surprised by the negative reaction to Brushes 3 and said that so much has changed in the iPad app world that a brand new version was necessary rather than an upgrade to existing code.

As someone who dabbles in app development I can certainly feel his pain: new iOS releases mean that older ways of doing things just get abandoned by Apple, and newer easier ways come to take their place.

Sprang also promised that hi resolution export will be implemented in the new version soon. Brushes 3 had been in the works for a while and he didn’t want to hold it back any longer.

The (possible) Solution

It appears to me that all Taptrix had to do was introduce the new version alongside the existing one and make it clear to users that there would be no support offered for the older version. Very important would have been NOT to remove either the old Brushes nor the hi res utility viewer from his website.

That said, why not just bring it back and make a LOT of people happy?

Users will understand that the focus has shifted to the new version. Devices and software change all the time, and I’m sure many woud willingly give the new version a try, probably even embrace it.

But giving people a new toy while throwing away the old one is a bad move. This is fairly easy to rectify though.

Yet herein lies the artists’ dilemma: do you create for yourself, or do you create for other people?

Only Steve can decide what’s most important to him: Write software that he supports 100% without legacy and compromises; or be liked by the audience and be a commercial success while making other users happy.

In a truly artistic sense I can understand option 1. If we look at Brushes itself as a work of art. Forget the old Brushes and focus on the new version. That’s what Apple would do. Da Vinci didn’t paint Monarch Lisa 2 due to its commercial success, he moved on and did something else.

About Jay Versluis

Jay is a medical miracle known as Super Survivor. He runs two YouTube channels, five websites and several podcast feeds. To see what else he's up to, and to support him on his mission to make the world a better place, check out his Patreon Campaign.

14 thoughts on “Brushes 3: It’s like New Coke all over again

  1. Hello
    Does anyone know where I can find a good user manual for BRUSHES 3.0.1? All the stuff I can find relates to version 3.0 and it is not the same.
    Thanks

  2. Does anyone know where I can find a user manual fro BRUSHES 3.0.1.
    All the stuff I can find is for version 3 and is different

  3. Hello Jay
    Thanks for your reply; I have tried their website without any success and willnow try brushesapp.com.

    There are lots of tricks in using it and I think I could grow very old without learning them all.
    Regards
    Paul

  4. I love BRUSHES 1.2.2 and won’t touch BRUSHES 3 after downloading it. I have since bought several other studio apps, but none compare to BRUSHES 1.2.2. It’s user friendly and the playback is awesome. I use it primarily on my subway commute and in the major museums in NYC, so I need something that allows me to choose color, brushes, and texture fast and easily. Also, BRUSHES 1.2.2 doesn’t try to mimic the range of pencils, pens, different brush tips, etc. There is one “brush”, with plenty of textures or strokes. That’s perfect. I am vegetarian, and resent that some restaurants advertise “mock chicken”. Just be proud of tofu and seitan and all their possibilities! BRUSHES1 1.2.2 must return and be proud of what distinguishes itself in the market. Also – a painter’s painting is very different than a designer marketing an app. Audience should be listened to and at least considered. The word in the chat rooms is that CUSTOMERS are getting zero support or responses from Taptrix. That’s bad business. And BRUSHES 3 is bad art.

    1. Hi Josh,

      thanks for your comment. I couldn’t agree more with you. What I find so frustrating that it would take the developer literally NO effort whatsoever to bring back Brushes 1. He’d even make a bit of money by just submitting his old build again, as he could charge whatever he wanted. We both know that Brushes 1.2.2 and Brushes 3 can coexist on the same device, this is done by giving it a different identifier. Why oh why Steve doesn’t just do this and make so many people happy is beyond me!

      I had a question from Paul which was intended for you: Do you know where he can get Brushes 1.2.2 as of April 2013?

      My two cents about this: you can’t legally obtain a copy of the old version anymore. Unless you find the file on an old Time Machine backup, or on a dodgy internet download site. Search for a file called “Brushes 1.2.2.ipa”, you can install it via iTunes.

  5. I’ve been using Brushes version 1.1.2 on an iPad 1. I’ve put off buying iPad 3 (or whatever they are up to now) as long as possible, but it’s time. If I switch to Brushes 3 (which I don’t like as much, but it’s still better than any other digital finger painting app out there ) and get an iPad with retina display, will I be able to generate bigger Brushes files with better resolution? I worked long and hard on a fine little Brushes painting with my current set up and was dismayed to see that prints lose details at anything bigger than 5×7 inch image size, and since Brushes Viewer won’t accept any new files, I’m stuck. Any advice?

    1. Hi Michie,

      thanks for your comment. If you buy an iPad with Retina Display now it’ll be an iPad 4, which is more or less exactly like the iPad 3 with the a faster processor and new Lightning Connector (but they do give you an adapter so you can use your old charger too).

      That aside, your new iPad will have four times the resolution of your current iPad 1 (or iPad 2). Apps that do not support Retina Displays work fine of course, but won’t really know what to do with the extra resolution. I’ve just tested this on my iPad 3 with Brushes 1.2.2, and it exports only at 768×1024. Sorry! With Brushes 3 you can at least select the canvas size when you create your painting but of course you can’t import any of your current brushes.

      The way I see it is this: Brushes is dead, and sadly did not keep its very strong momentum. There haven’t been any updates to Brushes 3 since it came out last year, Steve Sprang isn’t pursuing this project anymore and time has moved on. We have things like Procreate now which can create images up to 4096×4096, or there’s SketchBook Pro and SketchBook Ink. Fiftythree Paper is nice but it’s a very different kettle of fish. If I were you I’d start looking at alternatives to Brushes, there are many good ones out there (granted none of them have yet created New Yorker Covers).

      On another note entirely, I’ve just bought myself a Microsoft Surface Pro specifically for drawing. And I absolutely LOVE it! I use it with Manga Studio 5 and the stylus works great. I’m mentioning this because Manga Studio has natural media brushes that react to the “paint” already on the canvas – a bit like the mixer brush in Photoshop does. The results are awesome. If you have a Microsoft Store near you, it’s worth having a play.

      All the best from Miami Beach!

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