My response, the next day, 18/03/2012
Thank you for those instructions. As I said previously, only step 4 will show my content correctly, none of the other steps seem to work since the new update.
I’ve just checked and it seems to happen on both iPads. Uninstalling and re-registering my app every time I buy a new book could get annoying very quickly…
And you know when you think “this can’t be happening”, my friendly clarification turned into something that really didn’t have anything to do with my initial query. I guess that’s the price for outsourcing major customer support to Rajneej and his cousin to the ourskirts of Delhi.
Amazon’s confused response, a few hours later:
Thank you for contacting us at Amazon.co.uk.
I’m sorry to hear about the problems you are experiencing with your Kindle for iPad app.
After looking into your enquiry, I would request you to contact us on phone or chat as it would be easier to help you over the phone or via chat.
You can reach us via chat or freephone directly by clicking the Contact Us option in the right-hand column of our Kindle Support pages at
When you visit our website and select Contact Us, click on the “Phone” tab, enter your number, and we will call you right back. For chat, please click on the “Chat” tab on the Contact Us help page.
Contacting us through the website allows you to verify security before a call is placed and ensures we have your account information ready when we call you. If you’re unable to take advantage of the Contact Us feature, you can call us directly at Freephone 0800 496 2449 or +44 203 356 6212 if you’re calling from outside the U.K.
We hope you can contact us soon so we can help solve this problem quickly.
Thank you for shopping at Amazon.co.uk.
Knowing full well my issue would not be fixed, and that no further communication would result in a solution to my problem – or that of thousands of others – I thought let’s turn this into a game (and a blog post).